We welcome back ZLS Publishing today, bringing us more great advice for authors regarding the marketing of their books:
“I’m in the process of finishing up my book but I’ve recently lost my job. From what I’ve heard, you need money to have a marketing budget and it costs money to market a book. My problem is because of my financial situation, I really don’t have the money to spend on marketing. Is there anyway I can market my book for FREE?
Congratulations on finishing up your book and we’re sorry to hear about your financial situation. Yes, nowadays, you can market your book for free. Before the days of Facebook, Twitter, Pinterest, and the list goes on and on, a marketing budget was needed and a large one. Now, thanks to all the free tools you there, those with little to no money can get a large reach. The free places to market your book are Facebook, Twitter, Pinterest, LinkedIn, Gather, your website, just to name a few. Although, keep in mind you can utilize all of these free tools but if you aren’t marketing on a consistent basis, the cost of the tool won’t matter. It’s not the cost of the tool that matters but your use of the tool that matters.
Take advantage of free social media, authors, and watch your book spread like wildfire!
Carol Topp, CPA